/ˈBran •diNG/ The art and science of making a product, organization, person, or service easy to recognize and different from others, using brand identity. Branding establishes the business expectations for your customers and clients, setting you apart from competitors "Building an audience is more valuable than direct sales for over 70% of brands. And 77% of B2B marketing leaders say branding is the most critical aspect to growth." Components of a Brand Strategy Brand Promise - the...

Mission Statement /mIshUHn/ , /stAYtmUHnt/ Short summary defining the "why" that motivates your business, products, and services Vision Statement /ˈvɪʒ(ə)n/ , /stAYtmUHnt/ Declaration outlining the organization's future goals and the impact you wish to have on the world. Your company's values are what guide the mission and vision your customers idolize. The 3 Pieces of a Mission Statement Address your vision to your target audience. Outline your organization's value. Establish what sets...

/ˈdijədl/ /ˈmärkədiNG/ The use of online based technologies to promote brands products, and services Digital Marketing establishes an online presence through content creation. It is important when connecting businesses with its ideal customers when they are online Digital Marketing Stats Digital Ads can increase brand awareness by 80% 55% of marketing is done through digital platforms 71% of consumers are more likely to purchase from a brand they follow of social media Digital Marketing...